// PLATFORM_GUIDE // ASTRO_WORDPRESS_WEBFLOW_NEXTJS

Which platform fits your project?

I am a marketing web developer, so I start from your goals and the tools your team already uses, then pick the platform. The tracking, CRM, and automation layer works the same on all four.

[ FLAGSHIP ]

Astro

Best for new marketing sites and migrations where speed, SEO, and clean tracking matter most.

GOOD_FOR

  • New marketing and lead-gen sites
  • Migrating slow legacy sites
  • Content-heavy sites and blogs
  • A fast front end for WordPress or another CMS

WATCH_OUT: Editors who want to drag and drop pages need a headless CMS set up first.

[ CLIENT_PLATFORM ]

WordPress

Best when your team already runs WordPress or WooCommerce and wants better speed, tracking, and integrations without rebuilding.

GOOD_FOR

  • Optimizing an existing WordPress or WooCommerce site
  • Fixing GA4, GTM, and CRM tracking
  • Custom theme and plugin work in PHP
  • Going headless later with an Astro front end

WATCH_OUT: Too many plugins slow a site down, so I audit plugins before adding anything.

[ CLIENT_PLATFORM ]

Webflow

Best for marketing teams who want to edit pages themselves and launch changes without waiting on a developer.

GOOD_FOR

  • Marketing sites edited by non-developers
  • CMS-driven landing pages and blogs
  • Connecting forms to CRM and automation tools
  • Custom code and API integrations

WATCH_OUT: Heavy custom logic and complex commerce are better suited to Astro or Next.js.

[ WHEN_NEEDED ]

Next.js

Best for app-like experiences, personalization, and large or highly dynamic commerce sites.

GOOD_FOR

  • Headless storefronts and large catalogs
  • Personalized or logged-in experiences
  • Teams that already work in React
  • Dashboards and customer portals

WATCH_OUT: It has more moving parts than a marketing site usually needs, so I only recommend it when the project requires it.

Quick chooser

I need a new, fast marketing site
→ Astro
My team already runs WordPress or WooCommerce
→ WordPress (optimize it, or go headless with an Astro front end)
My marketers must edit pages without a developer
→ Webflow, or Astro with a headless CMS
I run a large or highly dynamic online store
→ Next.js
I am not sure yet
→ Tell me about your goals and current tools and I will recommend one

The same MarTech layer on every platform

  • GA4 and server-side GTM
  • CRM sync (HubSpot, Salesforce, Pipedrive)
  • CDP events (Segment, RudderStack)
  • Email and SMS automation (Klaviyo, ActiveCampaign)
  • Ad conversion APIs (Google, Meta, LinkedIn)
  • Workflow automation (n8n, Make, Zapier)

Sample builds on all four platforms are in progress. Launching November 2026. See the plan.

TELL_ME_ABOUT_YOUR_PROJECT →VIEW_PACKAGES