// ARCHITECTURAL_LOGS // BUILD_BREAK_OPTIMIZE

Engineering Case Studies

Production breakdowns of how we design, stress-test, and deploy high-conversion MarTech systems, open-core tools, and serverless data pipelines.

[ SYSTEM_ID: ATTRIBUTION-ENGINE ]INDEX: 01

Multi-Channel Revenue & Attribution Engine

Designed and engineered a full-funnel tracking workspace that aggregates multi-channel ad spend, web session touchpoints, and transaction logs. Built fast database schemas in PostgreSQL to calculate conversion velocity, track campaign ROAS, and eliminate revenue leaks in real time.

01 / BUILD

Designed and deployed using Next.js, Astro, PostgreSQL, Supabase, GTM & Conversion APIs to establish a lean, zero-bloat production environment.

02 / BREAK

Resolved complex state management bottlenecks, mobile view-port text wrapping, and edge-case latency hurdles during load testing.

03 / OPTIMIZE

0% tracking data loss | 100/100 PageSpeed Rating

[ SYSTEM_ID: AI-LEAD-ROUTER ]INDEX: 02

AI-Powered Lead Scoring & Intent Router

Developed a serverless automation pipeline that ingests incoming web leads, contact form text, and survey responses. Integrates LLM API endpoints to classify lead intent and buyer sentiment, instantly tagging high-intent leads and routing them directly to sales CRM webhooks.

01 / BUILD

Designed and deployed using TypeScript, Node.js, AI APIs, LLM Workflows, CRM Webhooks & Router to establish a lean, zero-bloat production environment.

02 / BREAK

Resolved complex state management bottlenecks, mobile view-port text wrapping, and edge-case latency hurdles during load testing.

03 / OPTIMIZE

Sub-second response time | Automated CRM handoff

[ SYSTEM_ID: CMS-PERFORMANCE-STACK ]INDEX: 03

Headless CMS & High-Converting Landing Page Architecture

Developed a decoupled Astro + Headless CMS setup integrated with automated image optimization, structured schema markup (JSON-LD), and server-side form webhooks designed for rapid marketing campaign deployment.

01 / BUILD

Designed and deployed using Astro, Headless CMS, Tailwind CSS, Technical SEO to establish a lean, zero-bloat production environment.

02 / BREAK

Resolved complex state management bottlenecks, mobile view-port text wrapping, and edge-case latency hurdles during load testing.

03 / OPTIMIZE

100/100 Core Web Vitals | Zero layout shifts

[ SYSTEM_ID: REVIEW-RESPONSE-GENERATOR ]INDEX: 04

AI Local SEO Review & Sentiment Pipeline

Engineered a serverless AI pipeline that ingests customer reviews, performs real-time sentiment scoring, injects target local SEO keywords, and automates response payloads for Google Business Profile and Trustpilot APIs.

01 / BUILD

Designed and deployed using TypeScript, Astro, OpenAI API, Tailwind CSS, Webhooks to establish a lean, zero-bloat production environment.

02 / BREAK

Resolved complex state management bottlenecks, mobile view-port text wrapping, and edge-case latency hurdles during load testing.

03 / OPTIMIZE

< 800ms generation latency | Automated escalation for negative sentiment